Iris

Created in 2004 by friends and founders Annie Pollet and Sarah Claassen, IRIS was born out of a shared idea and desire to bring easy, accessible fashion to their local area. Iris Queens Park opened in 2004 and quickly became the go-to place for local customers with a unique edit of womenswear and lifestyle brands in a modern welcoming environment.

Following success and growth in other London locations, the online store was launched in 2013 bringing the same IRIS aesthetic to a wider audience. With a history and reputation for curating beautiful, branded collections the IRIS team used that knowledge and platform to launch an own-brand IRIS collection in 2016.